Content Creator (marketing) #HMS

Responsibilities

• Develop and manage social media strategy and content across platforms, driving engagement and brand growth
• Plan and execute digital marketing campaigns, including performance marketing across Google Ads, Meta, TikTok, and other platforms
• Manage live streaming (TikTok, FB, XHS) and short‑form video content, including hosting and content creation
• Drive lead generation and conversion optimisation through full funnel campaigns and user journey improvements
• Monitor and analyse campaign performance and optimise based on insights
• Support events and marketing activations, including planning, execution, and post‑event evaluation
• Collaborate with internal teams, agencies, and stakeholders to deliver integrated marketing initiatives