Communications & Media Executive

Media Strategy & Planning, Budget & Agency Management

• Support the development and execution of annual media strategies across the MEIA region, in alignment with global and regional brand objectives.
• Contribute to the definition of campaign objectives, target audiences, channel strategies, KPIs, and investment plans.
• Monitor media budgets across social, digital, print, and out-of-home channels, ensuring efficient allocation of resources and adherence to approved budgets.
• Track spending and campaign performance to identify optimization opportunities and maximize return on investment
• Coordinate relationships with agency partners and ensure timely delivery of all campaign assets and deliverables

Campaign Development & Execution

• Lead the briefing process with the media agency in collaboration with the media HQ team for annual planning as well as campaign-specific activations. (Develop clear briefs ...