Cobrand Acquisition Strategy, Performance & Analytics

Citi is looking for a Lead Analyst, Acquisition Strategy & Performance Analytics to sit at the heart of its Cards Acquisitions business, translating complex performance data into strategies that directly shape how Citi expands its cobrand credit card portfolio. In this role, you will own end-to-end performance management and analytics for high-profile cobrand partnerships (e.g., American Airlines), working across Product, Channel Management, Risk, Finance, and external partners to ensure acquisition strategies are informed, optimized, and delivered with precision. You will also lead special projects focused on new channels and capabilities, giving you direct influence over the future direction of the business.

 

**Responsibilities**

+ Analyze acquisition performance KPIs using tools including Adobe Analytics and Tableau, translating large volumes of data into clear, actionable insights that inform channel and investment strategy.

+ Develop and mainta...