Cineplex Paid Media Director Position

Step into a pivotal role at Cineplex as the Director of Paid Media, focusing on enterprise strategy and audience growth. This hybrid position merges leadership with analytics and media planning for optimum revenue generation.

As a vital member of the Marketing team, you will oversee innovative paid media functions across Cineplex, The Rec Room, Playdium, and various advertising partnerships. You will lead a talented team, managing B2B and B2C media investments while leveraging first-party data to achieve measurable business outcomes.

Key Responsibilities:
• Drive full-funnel media strategies across multiple channels
• Own performance metrics and meet established KPIs
• Manage multi-million dollar media budgets efficiently
• Develop audience strategies and apply current technologies
• Translate complex data into actionable insights

Requirements:
• 10+ years' experience in paid media and performance marketing
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