Vacancy Description
About the role
As a Product Proposition Manager, you will shape and communicate the value of our insurance products to both customers and distribution channels. You will turn market and customer insights into clear positioning, compelling messaging, and effective go-to-market plans that drive awareness, adoption, and business growth.You will:Develop and refine product positioning and messaging that resonate with target audiences, and create content to support product launches and promotional activities. Lead go-to-market planning for new and enhanced products, including launch objectives, target audiences, key messages, channels, and timelines. Collaborate with external agencies and vendors to produce clear, engaging, and compliant marketing materials such as videos, sales enablement tools, and digital assets, ensuring timely delivery. Drive end-to-end execution of sales enablement initiatives, from creative concept and visual development to content management...
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