Chief Marketing Officer

Executive search firm Monroe Consulting Group Philippines is recruiting on behalf of a leading Food & Beverage franchisor in the Philippines. Our respected client is seeking for a Chief Marketing Officer who will lead the company's brand, marketing, customer growth, and communications strategies. The role is responsible for strengthening brand equity, driving customer acquisition and retention, increasing same-store sales, and supporting franchise expansion through data-driven, customer-centric marketing initiatives. This role has an onsite work requirement in Makati and will be reporting to the Chief Executive Officer.

Key Responsibilities

Brand Leadership

• Lead the overall brand strategy, positioning, and market presence.
• Strengthen brand awareness, customer engagement, and loyalty.
• Ensure consistency of brand identity and customer value proposition across all channels.

Growth Marketing

• Drive customer ac...