Chief Marketing & Commerce Officer

Responsibilities

• Own the company’s marketing strategy, including brand positioning, customer acquisition, and retention
• Lead development of integrated campaigns across digital, retail, and wholesale channels
• Own performance and growth of all direct-to-consumer channels, including eCommerce, drive-thru, and in-store kiosks
• Establish and track KPIs including revenue, conversion rate, average order value, retention and customer lifetime value
• Oversee paid and organic acquisition channels, including digital advertising, SEO, and partnerships
• Lead CRM and lifecycle marketing strategy across email, SMS, and loyalty programs
• Oversee the performance and optimization of the eCommerce platform
• Ensure alignment between digital and in-store experiences
• Oversee the marketing and commerce tech stack, including CRM, eCommerce platforms, and analytics tools
• Build and lead a high-performing team across ...