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Channel Strategy Specialist

General Motors

Warren, MI, United States Full-time July 09, 2026
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Vacancy Description

**Job Description**

You will support GM’s enterprise-owned channels by managing intake, channel planning, content recommendations, and end-to-end execution coordination across IHU, OVD, and mobile placements. The role serves as the connective tissue between business stakeholders, channel strategy, MarTech, Product, and activation teams to ensure channel opportunities are executed effectively and aligned to established governance standards.

**Key Responsibilities:**

**Channel Intake & Governance Execution (30%)**

+ Serve as the consultative intake lead for enterprise-owned channel requests—clarifying businessobjectives, assessing channel fit, and guiding stakeholders toward the right placement opportunities

+ This role focuses on intake, recommendation, governance alignment, andexecutioncoordination for specific enterprise channels. Enterprise channels include:

+ In-Vehicle HeadUnit (IHU)

+ OnStar Vehicle Diagnostics (OVD)

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