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Channel Manager

Continental Biscuits Limited

karachi division, sindh, Pakistan Full-time July 19, 2026
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Vacancy Description

Join us as a Channel Manager- Retail and take the lead in driving retail excellence through innovative trade marketing strategies, best‑in‑class execution, and impactful shopper experiences that fuel sustainable business growth.

What You’ll Do:

  • Lead the Trade Star Program across the retail channel driving execution excellence and sustained business growth.
  • Develop and execute Trade & Shopper Marketing plans for priority retail channels to maximize brand visibility, shopper engagement, and sales performance.
  • Own the budget for retail initiatives ensuring effective investment and optimal return on spend.
  • Drive the commercial transformation of retail sales through the Trade Marketing platform, leveraging data to enhance decision-making and execution.
  • Partner with the field sales team to achieve annual volume and value targets.
  • Monitor and deliver key Trade Star KPIs, including On‑Shelf Availability (OSA), Shar...

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