Trade Marketing Manager

Client Background

We are representing a well-known toy company with a strong portfolio of quality brands at affordable prices. As they expand rapidly into new and existing markets in Malaysia, they are looking for a skilled Trade Marketing Manager to handle data management, lead BTL activities, and support their growth.

Job Description

• Develop trade marketing strategies and promotional plans, both short- and long-term, for each key account and channel (including emerging ones), ensuring alignment with brand strategy and optimising potential.
• Oversee and manage the provision of trade materials (POSM, promotions, displays) and ensure flawless execution at store level, including merchandising and new product launches.
• Assist in trade marketing budget planning, monitor spending, and maximise ROI to achieve financial and growth targets.
• Collaborate with sales, marketing, and supply chain teams to ensure the seamless exec...