Tracking & Analytics Specialist

Business Intelligence – Lahore, Pakistan

tossdown is a SaaS-based marketing agency offering e-commerce and digital marketing solutions tailored to the food industry. We work with food businesses to build e-commerce websites, mobile apps, and deliver impactful digital marketing strategies. Our mission is to help food brands grow by enhancing their online presence and driving sales growth.

• Audit and manage Google Tag Manager implementations (tags, triggers, dataLayer)
• Set up and validate GA4 events and conversion tracking
• Diagnose and fix cross-domain tracking and UTM persistence issues
• Reconcile data discrepancies between ad platforms (Meta, Google Ads) and analytics/POS systems
• Conduct live testing and quality assurance of tracking setups
• Document findings and produce clear before/after validation reports
• Hands‑on experience with Google Tag Manager and GA4
• Understanding of digital attribution and co...