Shopper Trade Marketing & Assets Creation

Shopper Trade Marketing & Assets Creation

About the job

The Shopper Trade Marketer is responsible for developing and executing the category development plans and shopper activation initiatives, based on the Company brand and shopper/trade marketing strategy. The Shopper Trade Marketer will provide business insights and identify business opportunities through analysis and research at market, channel, customer and shopper level.

Tasks and responsibilities

• Deploy the channel vision and category management approach into the key markets in close cooperation with the sales team, local Company distribution partners and other internal stakeholders.
• Identify omnichannel business opportunities through analysis of market, channel, customer and shopper data.
• Development of Channel & Category Management Plan – approach per country (focus on driving Category Management projects at key MEA retail customers, especially tier 2 countr...