Senior Marketing Executive (Software)

Responsibilities

• Work closely with cross-functional teams to plan and deliver marketing initiatives on an annual, quarterly, and monthly basis, with ongoing performance tracking to ensure alignment with business goals.
• Design and roll out integrated marketing strategies covering product launches, brand campaigns, content marketing, and digital initiatives.
• Oversee social media strategy, including content planning, scheduling, and engagement, to strengthen brand presence across regional markets.
• Organize and manage marketing events such as conferences, seminars, exhibitions, roadshows, and partner-led activities to drive visibility and stakeholder engagement.
• Develop and support sales materials such as brochures, pitch decks, presentations, and case studies to assist business development efforts.
• Maintain consistent and compelling brand messaging across all channels and markets.
• Conduct market intelligence...