Senior Director, Brand Management, Sparkling Flavors

Description

Job Title:Senior Director, Brand ManagementGERMANY
Location:Germany
Reports To:Vice President, MarketingGERMANY

Role Purpose

The Senior Director, Brand ManagementGERMANYleads theend-to-endstrategy, creation, execution, and evaluation of the brand agendafor the full portfolio of brands inGermany. As one of the most senior roles in the Frontline Marketing organization, this leader is accountable for driving sustainable growth, strengthening brand equity, and deliveringmarket leadingperformanceacross all consumer groups, categories, and channels.

This role sets thelong-termbrand vision, shapes integrated strategies, and ensures worldclass execution across innovation, communication, commercial activation, and total consumer experience. The Senior Director partners directly with global category teams, Europe OU leadership, Franchise partners, bottler executives, andcross fun...