Senior Data Analyst (Marketing)

Senior Marketing Data Analyst – Job Description

As a Senior Marketing Data Analyst, you will leverage your expertise to directly impact the marketing strategy and growth of our 16 markets by delivering actionable insights and advanced analytics solutions.

• Strategic marketing analysis: design and execute robust analytical methodologies ranging from A/B tests, geo testing, holdouts to MMM modeling in order to measure incremental ROI and make actionable recommendations regarding marketing spend optimization and tactical execution of marketing initiatives.
• Stakeholder engagement & influence: collaborate closely with senior marketing partners to understand strategic objectives, recommend analytics solutions, negotiate priorities, and present insights effectively.
• Advanced data modeling & measurement: define measurement frameworks and metric definitions for key marketing initiatives; lead the development of complex SQL models to implement and...