Senior Brand Manager

JOB FUNCTION

• Analyze, identify, and establish current brand positioning and values
• Research trends and interpret them for market
• Design and implement a research-based strategy with a core focus on building ranges within the brand
• Measure and constantly interpret brand performance
• Further grow and sustain brand equity
• Liaising with suppliers in support of the function ahead of season
• Sales forecasting, planning & inventory control in collaboration with Planner
• Keep abreast of market trends and economic conditions to anticipate changes to brand strategy
• Procure the right product at the right price at the right time
• Range development
• Manage Development Samples – until confirmation sample received order and mange and track
• Supplier comms regarding product
• Customer comms re product at all times
• Check & sign PO’s before sending to supplier