Segment Marketing Specialist (Gov-GLC)

Strategic Planning & Market Insight

Develop and execute strategic plans for funnel‑building activities (tech talks, event sponsorships, round tables, MOU ceremonies) to achieve growth targets and enhance customer engagement and experience within Government, GLC, and Wholesale segments. Develop propositions aligned with business goals and market demands of the segment. Conduct market research and competitive analysis to identify unique segment needs, challenges, and opportunities, informing tailored marketing strategies.

Go-to-Market (GTM) Strategy & Execution

Lead the development and execution of marketing go-to-market strategies and campaign briefs for advanced solutions (AI, Cloud, IoT, Fixed Network, Cybersecurity) targeting Government, GLC, and Wholesale segments. Coordinate the delivery of marketing campaigns across multiple channels, including email marketing (EDM blasts), content marketing, social media, and on‑ground activities. Ensure timely deli...