Sales Analyst

The Sales Analyst establishes a standardized, reconciled, enterprise-level view of sales performance across Retail, E-Commerce, and Wholesale. This governance role provides analytics for Executive Office and EXECOM decision-making. The role measures, reconciles, validates, and interprets sales data, but does not execute sales, manage stores, create promotions, or set pricing.

Duties and Responsibilities

• Single Source of Truth – Sales Data Governance: Consolidate and reconcile sales, discount, and revenue figures weekly with Finance. Standardize KPI definitions (Traffic, Conversion, AOV, ASP, CPP, Sell-through, Same-store growth). Maintain a consistent historical database.
• Revenue Decomposition (Measurement Only): Quantify revenue movement by translating changes into Traffic, Conversion, AOV, ASP, CPP, and Channel mix impact.
• Customer Price Paid (CPP) Governance: Track effective CPP by channel, compare CPP vs. ASP...