Performance Marketing Manager

- Lead Generation & Acquisition

Drive high-quality leads through digital performance channels (SMS, paid media, search, social, affiliates, programmatic, etc.).

- Ensure consistent growth in qualified leads and customer acquisition at optimized costs.
- Cost & ROI Optimization

Achieve target Cost Per Lead (CPL) and Cost Per Acquisition (CPA) benchmarks.

Continuously optimize campaigns to improve ROI, conversion rates, and funnel efficiency.

- Campaign Planning & Execution

Plan, execute, and scale performance campaigns aligned with business objectives.

Design and test multiple creatives, CTAs, targeting strategies, and landing journeys.

- Audience Targeting & Data Utilization

Leverage customer data, telecom insights, and competitor intelligence to create highly targeted campaigns.

Improve relevance and engagement through segmentation and personalization.

- Conversion & Funnel Management...