Vacancy Description
Key Responsibilities
Channel Ownership & Strategy
- Take ownership of assigned channels, managing budget pacing and ensuring quality and efficiency
- Define channel strategy per campaign objective, including audience targeting and content strategy
- Align ad specs and analytics requirements with internal stakeholders
Media Buying, Reporting & Optimization
- Execute paid media campaigns on platforms such as Telegram, Meta, Google, TikTok, YouTube, DSPs, and others
- Monitor campaigns daily to meet ROI and CPA targets
- Conduct A/B testing on creatives, audiences, and bidding strategies
- Manage advertising budgets efficiently and track spend
- Prepare structured performance reports with actionable insights
- Ensure compliance with internal and external standards
- Identify new traffic sources and growth opportunities
Collaboration & Analytics
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