Vacancy Description
Develop marketing initiatives to drive mobile app adoption and engagement.Responsible for developing, implementing, and managing mobile marketing campaigns.Developing strategies to drive mobile traffic, increase App user acquisition and CRM (via push notification, in-app banners and etc).Shape and drive public awareness, market demand and business growth on mobile app acquisition.Measures and reports performance of all mobile marketing campaigns and assesses against goals (ROI and KPIs).Responsible for mobile app customer interaction strategy and roadmap to achieve an optimal user experience.Establish closed-loop analytics with sales to understand how our inbound marketing turns into customers, and continually refine our process to grow the leads volume and improve the conversion rate.Engage external stakeholders to optimize mobile app utilization.Continuously optimize App function, manage App assets, and updat...