Vacancy Description
1. Data Strategy, Architecture & Governance
- Define and own WESTAY’s enterprise data strategy, architecture, and roadmap, aligned with commercial, brand, product, and operational priorities
- Lead the design and evolution of WESTAY’s first‑party data layer across web, app, CRM, booking, and operational systems
- Establish data governance, taxonomy, definitions, lineage, and quality standards across all functions
- Ensure compliance with GDPR, CCPA, and relevant global privacy and data protection regulations
- Partner with engineering and product to embed data‑by‑design principles into every digital and operational touchpoint
- Lead end‑to‑end deployment, maintenance, and QA of analytics and tracking infrastructure including:
- Web and app analytics (GA4, Adobe Analytics, Mixpanel, Amplitude or equivalents)
- Conversion APIs and offline conversion uploads
- Cookieless and consent‑aware measurement frameworks...
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