Lead Generation Specialist

Job Description:

Key Responsibilities:

• Conduct lead prospecting and qualification activities through the use of web-based tools, customer contact lists including outreach and verification, research and other outreach methods (e.g., telephone contact).

• Provide other sales and marketing support as needed, such as developing sales collateral, marketing campaigns, email blasts, measuring campaign effectiveness, customer presentations, etc.

• Support the response to RFPs and RFIs, as needed.

• Analyze competitive landscape for their region and provide analysis to the sales force to support pursuit efforts.

• Assist the internal sales team in determining the market area needs for their assigned region, ensuring an adequate number of sales leads and setting appointments with prospective customers.

• Actively maintain customer information within internal systems (Market Research Center), and works within the CRM to test the...