Lead, AEO

As a Lead, AEO reporting to the Director, Content Strategy and Editorial Optimization, you will lead holistic search strategies, elevating traditional content effectiveness with Answer Engine Optimization (AEO) to maximize visibility in Google AI Overviews, LLMs (ChatGPT, Perplexity, Claude), and voice search. The Lead, AEO will be the expert and thought leader for best practices and education in AEO across Nasdaq, leading day-to-day AEO operations including monitoring, reporting of technical compliance, keyword/content strategies, and feedback to divisional content owners.

Key Responsibilities:

Strategy & Implementation: Develop and execute comprehensiveAEO strategies,optimizing forAI-driven search environments and zero-click search experiences.

AEO Centric Storytelling:Adeep understanding of how AI engines and large language models consume, synthesize, and cite content, enabling brand visibility and authority.

Technical & ContentAEO: C...