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HO - Product Marketing Manager

ACB

Thành phố Hồ Chí Minh, Hồ Chí Minh, Vietnam Full-time July 20, 2026
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Vacancy Description

Product Marketing Manager (PMM) to drive the go-to-market strategy, positioning, and adoption of our banking products. This role will act as a key bridge between Product, Sales, Digital, Compliance, and Marketing teams, translating complex financial products into clear, customer-centric value propositions.


The ideal candidate has a strong background in banking or financial services, excels in cross-functional collaboration, and is passionate about delivering products that meet real customer needs while complying with regulatory requirements.

Key Responsibilities


Product Positioning & Value Proposition

  • Define and refine value propositions for banking products (retail, SME, corporate, and/or digital).

  • Translate product features, pricing, and policies into clear customer benefits.

  • Develop differentiated positioning aligned with customer segments and competitive landscape.
  • ...

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