Group Marketing Manager

Optimi is looking for a high‑calibre, strategic and hands‑on Marketing manager to drive the marketing function across a diverse group of companies. This role requires a well‑rounded marketer with both strategic depth and operational excellence. The ideal candidate should be a structured, process‑driven thinker who can lead teams, integrate marketing with sales, and deliver measurable business growth across both B2B and B2C environments, ideally within the education sector.

Requirements

• Bachelor’s degree in Marketing or related field.
• Honours or Postgraduate Degree (advantageous).
• 10+ years marketing experience across multiple marketing disciplines.
• Minimum of 5 years’ experience managing and leading marketing teams.
• Proven experience in both B2C and B2B environments.
• Experience in ATL and BTL marketing initiatives.
• Strong understanding of digital marketing, CRM systems, analytics platforms,...