Digital Performance Marketing Manager (B2C / Consumer Apps)

We are looking for a hands-on Digital Performance Marketing Manager who has scaled consumer apps at high velocity and knows how to turn ad spend into predictable growth. This role is ideal for someone who has run and optimized large monthly budgets on Google and Meta, understands app growth economics, and obsesses over CAC, LTV, and ROAS. You will own end-to-end paid growth for our consumer apps, from acquisition strategy to daily optimization, experimentation, and scaling. Key Responsibilities 1.⁠ ⁠Paid Acquisition & Scaling Own and scale paid user acquisition across Google Ads (UAC, Search, Display, YouTube) and Meta Ads (Facebook, Instagram) Plan, execute, and optimize high-budget monthly spends with clear CAC and ROAS targets Scale campaigns profitably while maintaining cost efficiency and retention quality 2.⁠ ⁠App Growth Optimization Optimize for App Installs, In-App Events, Purchases, Subscriptions, and LTV Deep understanding of funnel metrics: CPI, CPA, Conversion Rate, Retenti...