Digital Marketing Specialist

Digital Marketing Specialist Job Description This hybrid role requires a versatile digital marketer with expertise in both media buying, strategy and optimization, along with strong analytical skills and the ability to collaborate effectively with cross-functional teams.

Media Buying:

• Execute paid media buys across various platforms including search engines, social media, DOOH, display networks, CTV/OTT, and Digital Audio.

Leverage Stratum’s digital buying platform for purchasing (Basis) Campaign Management & Optimization:

• Oversee the planning, execution, and continuous optimization of digital marketing campaigns.


• Monitor and analyze campaign performance meticulously using relevant analytics tools.
• Provide data-driven recommendations to significantly enhance campaign effectiveness and efficiency.

Market Research:

• Stay informed about industry trends, comp...