Digital Marketing Executive

The Digital Marketing Executive will be responsible for planning, executing, and optimising multi‑channel digital marketing campaigns to drive brand awareness, lead generation, and learner acquisition. This is a hands‑on role suited for someone who is passionate about education, comfortable with data, and eager to make an impact.

Key Responsibilities

Campaign Management

• Plan and execute digital marketing campaigns across channels including SEO/SEM, social media, email marketing, and display advertising
• Manage paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), and LinkedIn
• Monitor campaign budgets, performance KPIs, and ROI; prepare regular reports with actionable insights

Content & Social Media

• Develop and manage a content calendar aligned with programme launches, events, and brand initiatives
• Create compelling copy and collaborate with designers to produce engaging c...