CATMAN

To accelerate the development of the OOH channel by expanding distribution, recruiting new customers, and deploying innovation that unlocks new occasions and drives sustainable growth.

MISSION, AMBITION & RESPONSIBILITIES

1) Category Strategy Development for OOH

• Analyze OOH channel dynamics, consuming occasions, and trends, leveraging the global OOH portfolio framework.
• Define growth drivers and priority platforms within the OOH channel
• Define a winning RTM to the different subchannels of OOH market (foodservice, horeca, wholesalers, QSR, cafés, etc).
• Adapt the global OOH product portfolio to local needs and usage occasions, ensuring relevance for operators
• Lead new product introductions, recipe/pack updates, and discontinuations for the OOH route.
• Look for new product development opportunities working together the Global teams.
• Segment OOH customers and design tailored activation plans—...