Business Unit Manager (BCT)

Role Overview

The incumbent will report to the Regional Commercial Manager, North Asia and SEA 2, and will be accountable for leading and driving commercial goals in Malaysia. The role is responsible for achieving or exceeding the commercial plan for Malaysia across the full range of TBCT products and for planning, designing, and executing sales strategies in close collaboration with the SEA Marketing team, the Malaysia team, and cross‑functional units.

Responsibilities

• Direct Sales Management : Identify market opportunities by assessing trends, customer needs, competitor activities, and policy dynamics; translate insights into actionable plans; develop account strategies; prioritize accounts; maintain up‑to‑date customer profiles in the CRM; coordinate resources to support customers; plan and conduct sales calls; respond to technical queries; prepare tenders and quotations; follow up on orders, deliveries, installations, and product usage; bu...