Business Systems Analyst (BSA)

Job Description
Our client, a financial services organization based in Waltham, MA, is seeking a Business Systems Analyst (BSA) to support its Business Solutions Partner (BSP) team. This role focuses on CRM and marketing technology initiatives, with a strong emphasis on Salesforce Marketing Cloud, email marketing, and marketing automation within a B2B financial services environment.
The BSA will act as a critical liaison between business stakeholders and an externally partnered Salesforce Marketing Cloud development team, translating business needs into clear, actionable requirements. This is a functional and analytical role, not a hands‑on development position.

Elicit, analyze, and document business, functional, and technical requirements related to CRM, email marketing, and marketing automation initiatives.
Serve as a primary BSA on the sales and marketing side of the business, supporting B2B engagement and customer lifecycle initiatives.
Translate business needs...