Brand Manager - Apparel

About the Role As a Brand Manager for Cult Apparel, you will lead the end-to-end brand charter for the category — shaping how the brand is positioned, perceived, and experienced across consumer touchpoints. This role requires a blend of strategic thinking, creative instinct, media understanding, and execution excellence. You will be responsible for building culturally relevant and commercially impactful brand narratives, developing integrated marketing strategies, and driving campaigns across ATL, digital, social, retail, influencer, and on-ground channels. The ideal candidate should be equally comfortable cracking a positioning brief, building a media and creative strategy, and driving flawless campaign rollout. We are looking for someone who has worked with sports, lifestyle, fashion, D2C, or e-commerce adjacent brands and understands how to build brands in high-growth consumer environments. Key Responsibilities Own the overall brand strategy and marketing roadmap for the category De...