Brand Design Lead

Responsibilities

• Lead the visual direction of Joud across brand, campaign, packaging, menu, retail, and in-store applications
• Build Arabic-first and bilingual design systems where Arabic is treated as a primary design language
• Create original illustrations, icons, patterns, and custom graphic assets
• Develop packaging concepts for coffee bags, bakery items, cups, and merchandise
• Design campaign visuals for product launches, seasonal moments (Ramadan, Eid), and store openings
• Translate regional cultural references into modern, premium, and commercially usable brand design
• Work closely with marketing, photography, and production teams to ensure brand consistency

Requirements

• Strong portfolio demonstrating branding, packaging, and illustration expertise
• Exceptional Arabic design capability, including professional reading, writing, and typography skills
• Stron...