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AVP, Ecommerce

Royal Caribbean Group

Miami, Florida, United States Full-time June 18, 2026
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Vacancy Description

Role Overview

The AVP of Ecommerce is a senior commercial leader responsible for representing Celebrity Cruises as the brand’s primary ecommerce voice within the Royal Caribbean Group shared services ecommerce organization. This role serves as the critical link between Celebrity brand leadership and the multi-brand ecommerce strategy group, ensuring Celebrity’s priorities, positioning, and commercial objectives are fully reflected in shared ecommerce strategy, execution, and performance.

Reporting to the VP of Ecommerce with the Celebrity CMO as the chief stakeholder, the AVP partners closely with Celebrity brand leadership to integrate ecommerce thinking into the overall Celebrity brand strategy. Simultaneously, this role works with the shared services ecommerce strategy group to translate Celebrity’s brand priorities into actionable ecommerce plans, ensuring alignment across Revenue Management, Brand Marketing, Product, and Business Intelligence.

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