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Assistant Brand Manager

The Kraft Heinz Company

Japan, Tokyo, Japan Full time July 14, 2026
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Vacancy Description

Description

Purpose:

The Assistant Brand Manager (BM) supports the relevant Brand Managers (SBM) and/or Category Leads (CL) on driving strategy of Taste Elevation Portfolio for Retail Business and execution to achieve both consumer connection and the company financial goals.

Assistant Brand Manager (ABM) Job Duties:

  • Analysis:Conduct category analysis for the key categories within the business unit (BU).Report market performance and provide insights into root causes.
  • Activation and Campaigns:Lead brand project i.e. Media Campaigns, promotion, PR, Range Extension, Innovation, etc.
  • New Product Development:Lead and propose innovation agenda and pipeline that best fit the brand and business growth.Lead cross functional team, both Heinz Japan internal and other countries, as ABM to achieve the best result with new product launch.Responsible for P&L and business targets to deliver brand growth for short and long term.
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    Vacancy Details

    Location Japan, Tokyo
    Country Japan
    Type Full time
    Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    Posted July 14, 2026

    About The Kraft Heinz Company

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    The Kraft Heinz Company

    Japan, Japan

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