Adjunct Instructor, Creator Analytics

The Master of Communication Management (MCM) program at the Annenberg School for Communication and Journalism, University of Southern California, is seeking a qualified Adjunct Instructor to enhance the instruction provided by our full-time faculty. Specifically, this position will involve teaching CMGT 599: Creator Analytics.


This course explores the analytical foundations of the creator economy and examines how communication professionals measure creativity, influence, and impact in digital environments. Creator Analytics sits at the intersection of data science, media studies, and communication strategy. Students will engage both quantitative and qualitative approaches to understanding creator performance, platform dynamics, and audience engagement.


Topics may include platform metrics and performance indicators (views, engagement, retention, virality), algorithmic visibility and AI-driven distribution, network effects, monetization strategies, ethical a...