Brand Strategy Lead

Role Overview: This role is responsible for leading the social media strategy driving brand growth, performance, and content direction across multiple client accounts. The role goes beyond execution it requires strategic thinking, team leadership, and client understanding to build impactful digital narratives and measurable outcomes. Key Responsibilities: Strategy & Planning: Develop platform-wise social media strategies Translate business goals into content + campaign strategies Lead monthly/quarterly content planning across clients Identify trends, formats, and hooks that drive engagement & conversions Team Leadership: Manage and mentor a team of social media strategists & executives Ensure quality, consistency, and timelines across all deliverables Conduct regular reviews, feedback sessions, and training Build a culture of ownership and accountability Client & Brand Understanding: Work closely with clients to understand business objectives Present strategies, campaign id...