Brand Manager

Job Overview: 

The Brand Manager is responsible for adapting a brand strategy for the company's target market; maintain brand integrity across all company marketing initiatives and communications and manage a portfolio of assigned products.



Duties and Responsibilities: 

- Define visibility standards, planograms, and POS material in coordination with the supplier. 

- Contribute to the brand’s SKU planning and rationalization to maximize overall brand potential. 

- Define price structures reflecting competitive trade margins of the category. 

- Set annual promotion plans and budgets, aligning with the KFF marketing plan formats. 

- Submit briefs to agencies for ATL & BTL promotion direction. 

- Measure the outcome of BTL and ATL campaigns and report results to suppliers. 

- Plan and place orders based on forecasts, in coordination with the Sales &...