Brand Expansion & Investment Manager

Responsible for identifying, evaluating, and introducing high-potential food & beverage brands from China into the Singapore market. This role covers end-to-end brand expansion, including market research, investment evaluation, commercial negotiation, and local market execution to ensure successful brand entry and sustainable growth.

• Conduct in-depth research on emerging and established F&B brands across China

• Identify brands with strong product differentiation, scalability, and overseas potential

• Build and maintain a database of shortlisted brands and industry contacts

• Assess brand suitability for the Singapore market (target customers, pricing, competition)

• Develop preliminary financial models includin...