Brand & Creative lead

The Brand & Creative Lead role at Birds of Paradise is a strategic and creative role responsible for shaping and safeguarding how the brand looks, sounds, and feels across every touchpoint, working internally and externally to bring the brand to life through design. This is not a make it pretty role. It's a why does this work role — research-driven, equal parts science and art. This role reaches past the design canon into other disciplines, so the thinking is visible in every piece of work: distinctive, considered, unmistakably on-brand.

KEY RESPONSIBILITIES

Brand Guardianship & Creative Strategy

• Serve as the guardian of the brand's visual and verbal identity across all platforms and applications
• Translate brand strategy, consumer insights, and research into a coherent, distinctive design language
• Ground design decisions in research and reasoning — able to articulate the why behind the work, not just the what
• Draw from ...