Brand & Content Marketing Manager (WorldFirst)

WorldFirst is expanding into Malaysia and we’re looking for a resourceful marketer who can build our marketing acquisition engine and content engine. You will be at the forefront to drive brand awareness, local content creation and growth marketing. This hands‑on role will be instrumental in ensuring our marketing activities accelerates overall business growth and amplify our brand in Malaysia. You’ll be based in Malaysia and report directly to the Country Manager of Malaysia. As part of a global brand, you will have the opportunity to work with global teams across Singapore, Malaysia, China, Australia and United Kingdom.

Job responsibilities

Brand marketing

• Creatively develop a brand strategy with an effective use of limited budget available
• Identify and implement on key brand placements in the local market
• Use visual storytelling and localize brand messaging across suitable marketing channels to build customer trust ...