Brand Analyst

Summary


Works closely with the Senior Brand Leader to lead integrated campaigns, manage content and insights, and support key brand initiatives, building and maintaining brand identity and consistency across touchpoints. Develops and executes comprehensive paid media strategies across the full funnel—from awareness through conversion—ensuring alignment with brand and business objectives. Partners with media and creative agencies to support the development of campaign creative and assets, while managing all campaign inputs and deliverables to ensure timely and accurate execution.

Oversees campaign and project timelines, launches, optimizations, and performance tracking to ensure initiatives deliver as planned. Prepares presentations and campaign recaps for internal stakeholders.



Collaborates with multiple agency partners and internal marketing & communications teams to support Parkview brand and service line initiatives as needed. Serves as a key c...