Brand Ambassador (Xico)

About the RoleWe are seeking an authentic and influential professional to become the face of the World's Most Awarded Single Malt Scotch Whisky in Mexico.As a hybrid, full‐time position, the Single Malts Brand Ambassador will build portfolio prestige, provide education, and support sales‐driving activities for Glenfiddich and The Balvenie in Mexico.Designated to form educational and lasting relationships with influential consumers, industry trade (On & Off), and luxury media, you will leverage existing relationships as an expert in the field.Key ResponsibilitiesWhat You Can Expect:Brand Education & Trade AdvocacyExpert Consultant: Establish yourself as a credible expert on the category, brand and local market, enrolling audiences through storytelling.Relationship Building: Cultivate and nurture long‐lasting relationships with hospitality professionals, key bartenders, account proprietors, and industry opinion leaders to inspire advocacy.Training & Support: Provide trade education an...