Brand Activation Manager

Job Purpose/Overview:

• Lead Royal Canin PH Brand Communication, Marketing Activation and Content Strategy across relevant, online and offline vectors.


• Responsible for driving and leading brand activation and communication strategies and activities to build the Royal Canin brand to Filipino Pet Owners.


• Support and collaborate with internal RC PH Demand Teams to support initiatives to drive RC Brand Equity.

Key Responsibilities:

Insight to Strategy to Execution

• Analyze consumer behavior, pet ownership trends, category dynamics, and competitive activity, and internal data to identify growth opportunities and communication gaps.


• Translate insights into integrated marketing and communication strategies aligned with annual business objectives and brand priorities.


• Develop strategic campaign frameworks and develop localized c...