BGBx Director of Brand Strategy

Lead brand strategy initiatives with BGBx as the Director of Brand Strategy. Focus on creating impactful insights and strategic plans for our healthcare clients.
As the Director at BGBx, your role will encompass developing comprehensive brand strategies and communications for healthcare brands. You will analyze market dynamics, uncover customer insights, and steer strategic client engagements. Your leadership will foster collaboration and innovation within the team to meet evolving client needs.
Key Responsibilities:
• Develop market and competitive analysis frameworks
• Uncover and analyze customer insights for strategies
• Lead strategic planning and execution for client projects
• Shape brand positioning and creative briefs
• Mentor and guide junior strategists
Requirements:
• 5-7+ years in brand strategy in an agency
• Experience in pharmaceuticals or life sciences preferred
• Strong understanding of market research methodologies
• Proven ability...