B2B Lead Generation Specialist

TheLead Generation Specialist is responsible for proactively engagingpotential customers to generate qualified leads for the business.Operating within a call centre environment, this role focuses onoutbound calling, basic needs analysis, and accurate capture ofprospective information to support sales and business developmentteams.

PURPOSE OF THE ROLE

• Conductoutbound calls to prospective customers using provideddatabases and dialer systems.
• Introducethe company, its products or services, and the purpose ofthe call in a clear and professional manner.
• Identifyand qualify potential leads based on defined criteria (e.g.interest, eligibility, need).
• Captureaccurate customer and lead information on CRM or leadmanagement systems.
• Bookcallbacks, appointments, or referrals for senior sales oradvisory teams where required.
• Meetor exceed daily and monthly activity and lead generationtargets (calls, contacts, qua...