Vacancy Description
The Media Sciences team leads the transformation of Citi’s media investment and measurement, while delivering positive return on marketing investment and future-proofing our business. The team works in close partnership with US and Global Digital Media, Analytics, Acquisitions, Advertising and Product Management teams.
The AVP, Media Sciences and Measurement is a highly experienced and senior role, and influential leader in media measurement, reporting, attribution and data strategy, and possesses a deep understanding of the media ecosystem across all media channels. This role will be part of the larger media sciences team in the Client Org and report to the SVP, Media Sciences.
**Key responsibilities:**
+ Lead the development and execution of Citi’s media measurement framework, including performance reporting, attribution strategy and incrementality testing and analyses
+ Stakeholder management: Partner closely with internal stakeholders in media, adtech,...
The AVP, Media Sciences and Measurement is a highly experienced and senior role, and influential leader in media measurement, reporting, attribution and data strategy, and possesses a deep understanding of the media ecosystem across all media channels. This role will be part of the larger media sciences team in the Client Org and report to the SVP, Media Sciences.
**Key responsibilities:**
+ Lead the development and execution of Citi’s media measurement framework, including performance reporting, attribution strategy and incrementality testing and analyses
+ Stakeholder management: Partner closely with internal stakeholders in media, adtech,...
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