AVP for Marketing

Strategic Marketing and Planning

• Develop and implement an integrated 360 Marketing strategy , covering traditional, digital, and experiential marketing channels.
• Drive overall brand positioning, communication, and visibility across all platforms.
• Ensure marketing strategies are data-driven, performance-focused, and aligned with sales objectives.
• Collaborate with executive leadership to establish annual marketing goals, budgets, and performance indicators.

Performance Marketing / Marketing-Driven Sales

• Design and lead performance marketing initiatives aimed at generating qualified leads and measurable ROI.
• Partner with the Sales Department to strengthen marketing-driven sales pipelines, integrating marketing insights into conversion strategies.
• Evaluate and optimize campaigns based on analytics, c...