AVP- Co-Brands- Credit Cards

Generic Accountability

Core Responsibilities

Customer engagement:

• Increase card spending and make FAB the primary bank of choice.
• Increase product holding and promote digital adoption.
• Drive member satisfaction improved customer retention and NPS.
• Drive program awareness and redemptions through seasonal offers and campaigns.

• Establish best in market presence through ongoing marketing calendar driving acquisition and brand awareness.

Program management:

• Lead the strategic roadmap for FAB Rewards enterprise-wide program cashback co-brand loyalty propositions.
• Manage the program parameters and business rules including points accumulation logic accrual rules and partner redemption rates for each customer segment.
• Monitor program CVP and drive revenue and cost save initiatives co...